Xyngular is a health and wellness company that provides a health beverage to consumers. Additionally, they offer a an opportunity to resellers to become partners, and sell their product through network marketing.
They have created a buzz in the community, and several questions need to be answered. Is it a good business opportunity? Is it a scam? We review that here.
Founded by ex-XanGo VP Marc Walker, the company is relatively new to the scene. Their product, however, has a familiar pitch: super-food beverage that can help all sorts of issues, distributed via network marketing. It has a familiar ring to it, akin to Monavie, XanGo, Jusuru, and a host of others.
They have a good compensation plan, good structure, etc. The issue is the marketing.
Xyngular endorses marketing to friends and family members. There is nothing inherently wrong with that, it's just a very limited model for distribution. It worked great years ago when people had large networks of friends and family to rely upon. In this day and age, most people don't know all their neighbors and get together every weekend for barbecues.
Marketing has changed, and with the advent of technology, it can be very simple to reach people who already have a need for what you are offering. Most of the time, this will not be your friends and family members.
I would highly recommend consideration of a marketing skill-set before jumping into any venture. If you have one, you can turn any opportunity into a good opportunity. Without one, Xyngular will just be another failed attempt to develop a business without the skills necessary to make it happen.
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